The process of optimizing content begins with keyword research. Every time you use a search engine, you’re looking for content — information on a particular issue or problem, for example. Pages containing identical or quite similar content can confuse search engines.
- For example, 86% of consumers say search engines are the best way to get information.
- We could include that definition and, hopefully, win the snippet for ourselves.
- Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.
- Link building is something is something that preoccupies the SEO industry.
And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. And this text content helped search engines understand what my infographic was all about. Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good.
Create helpful content
Images are becoming more and more standard across Google searches, and the better your alt text, the more likely that your image will rank. Of course, if your site is getting exposure both from ranking for images as well as content, you are likely to gain more traffic. Google also perceives webpages that utilize alt text to be more optimized in general. This can help your site appear better in the eyes of search engines. It is essential to note, however, that Google does not commit to using the metadata that you provide.
Link to relevant internal and external resources
You don’t have to choose between GEO or SEO when you can optimize for both. Use STAT to find AI Overview opportunities, invest in digital PR to increase brand mentions, and track the right performance metrics. Beyond traffic, it’s important to understand how generative search platforms describe your brand and whether that information is accurate. If most users are entering through the same URLs, that’s a signal that generative engines are referencing those pages. Segment these by platform to see whether ChatGPT, Perplexity, or another tool performs best and adapt your strategy accordingly. In STAT, go to your project view and filter for Top 10 rankings in your keyword set.
You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. It helps you meet the search intent and answer what readers actually want to know. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool.
What is SEO analytics?
When she’s not busy writing, Nabilla enjoys exploring nature and going on adventures. She is passionate about helping SEO Anomaly people achieve their online goals. With that in mind, we hope you have a clearer vision of how to improve your website’s SEO efforts. However, make sure the keyword placement sounds natural and avoid stuffing unnecessary words.