So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings. You can use a tool such as Ahrefs or SEMrush to conduct some keyword research before you continue optimizing your on-page content.
☑ Good readability
If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.
- In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SSL certificate.
- This means that your site needs to be easy to navigate — no matter which page a searcher (or search engine crawler) lands on.
- The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.
- Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links.
Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO. As Google improves, it gets even better at understanding what users are searching for and how to meet their needs. This means you have to ensure your content is up to snuff to beat the competition. Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your BHS Links title tags, and writing good copy are all elements of good on-page SEO. You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines.
How does keyword research impact on-page SEO?
All this data will be a huge help for your further on page optimization efforts. An on-page SEO checklist is a crucial tool for optimizing website content. It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.
Analyze where and how your site’s crawlability might be enhanced. Crawlability is a major factor in search engine rankings, so make sure your sites can be easily indexed. Check Canonical Tag, URL Redirects, Sitemap, Robots.txt, WWW Redirect, HTTP to HTTPS Redirect, Noindex Tag and X-Robots-Tag. The goal of on-page SEO is to rank higher for target keywords, and keyword research is how you identify those keywords. The most common schema for SEO is product schema, which allows search engines to show product prices, availability, ratings, and sizes directly in their results. This can be added to your product page with custom code, through your theme or a third-party app.
Without proper management, you won’t be able to spot your mistakes and fix them timely. And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week. Finally, your SEO strategy must be aligned with the latest Google requirements and recommendations. Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly. For example, let’s say you write a blog post about making a chocolate cake. You mention that there are different types of chocolate you can use to make the cake.
For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points. SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively. Linking out to authoritative and relevant content can boost the trustworthiness of your own site, provided the external content adds value for your users.
Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users. And there’s no specific “keyword density” you should be aiming for. Imagine that you have a page that Google THINKS is about a specific keyword.
You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO.
This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets. With the increasing prevalence of mobile internet usage, mobile friendliness is a crucial factor in both search engine rankings and user experience.