The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list. Ultimately, these two significant benefits of technical SEO make it even more essential than on-page optimization. Although the technical, under-the-hood components of your website, may sound complex, tackling technical SEO can be made much simpler thanks to a plethora of beginner-friendly tools.
Thin Content
A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions. A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible.
Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post. This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose. It was (and still is) the most complete guide to link building out there. Data is just one type of “Hook” that you can use to build links to your content.
Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles. Furthermore, Google recently announced a new system of generating titles for search engine results.
- Learn more about image SEO and video SEO with our in-depth guides.
- These links help search engines understand your site structure and which pages and topics are most important.
- And at least according to this little study, these original images potentially help us rank.
- Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”.
- Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time.
Use Internal Links
Start by SEO Anomaly writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.
Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension. Don’t forget to check how it loads on different browsers and mobile devices. Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics.
How important is on-page SEO for overall website performance?
Strategically placing keywords helps search engines understand the topic of your content and improves its visibility. High-quality content also attracts more backlinks than less helpful content. Backlinks are essential for building authority with search engines. When other trusted sites link to your content, it tells search engines that your site is reliable.
Image alt text helps search engines understand and index images properly. It’s also imperative for users with screen readers because it improves the image’s readability. On-page SEO focuses on optimizing factors directly on your website. Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain.
There are tens of different rich snippets that may be displayed in Google. But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description.
So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results. Therefore, adding links to relevant resources internally is incredibly important for On Page SEO. Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.